Privacy Policy

At Dihamarts, an online store operating under the management of DHD, LLC (hereinafter referred to as "We" or "Us"), we prioritize respect for your privacy and a commitment to transparency in the collection, use, and protection of your information. This Privacy Policy is meticulously drafted to explain all of our practices when you access and make purchases on Dihamarts. By continuing to use our website and services, you are deemed to have agreed to all the terms described herein.

I. Types of Data We Collect and How We Use Them

1. Automatic Data Collection via Logging and Cookies

When you access Dihamarts for information purpose without registering or placing any orders, your browser automatically transmits certain technical information known as Log Files. This data, which includes your IP Address, the date and time of the request, HTTP status code, the amount of data transferred, the referring page that led you to us, along with the operating system and browser type you use, is technically necessary. The purpose of this collection is to display the website in a stable, user-friendly manner and to ensure the basic security elements of the system.

In addition, we use Cookies, which are small blocks of data created by the web server and placed on your device. Cookies play an essential role in storing stateful information, allowing us to maintain items in your shopping cart or track your browsing activity, which helps improve the overall efficiency of the website. We deploy three main types of Cookies:

  • Session Cookies (which only exist in temporary memory and are erased when you close the browser).
  • Persistent Cookies (which have a specific expiration date).
  • Third-party Cookies (which are stored by partner companies, containing anonymous information about how you interact with the site, e.g., pages and products viewed).

You have the full right to delete or prevent the storage of Cookies through your browser settings, although this may lead to some restrictions on the functionality of the Website.

2. Data for Order Placement and User Account Management

To successfully complete a purchase transaction in our online store, the provision of mandatory personal data is a prerequisite for the conclusion and execution of the contract. You may choose to enter the data once for the current order or set up a password-protected user account to store data for future purchases until you withdraw your consent. The entire ordering process is secured with TLS encryption technology to prevent unauthorized third-party access.

We cooperate with leading global payment service providers. Specifically, payments via PayPal and Credit/debit cards are processed by PayPal (2211 North First Street San Jose, California 95131). We do not store your card details. Additionally, we transfer your order data and delivery address to shipping companies to fulfill the delivery. Due to current commercial and tax regulations, we are obligated to store your order data, address, and payment information for a period of ten years.

During the delivery address entry process, we use the Google maps Autocomplete service from Google LLC. This service allows for the automatic completion of the address you enter, minimizing delivery errors. Google may receive information that you have retrieved our website and occasionally perform geolocation using your IP address.

3. Communication and Customer Support

When you proactively contact us through the contact form, email, letter, or social media channels, we will process the data you provide for the purpose of addressing your request, as well as for advertising purposes to the extent permitted. We use Zendesk software (989 Market St San Francisco, CA 94103) to coordinate and process emails, meaning Zendesk has access to this data. For requests via social media, we use management software from Hootsuite Media, Inc (5 East 8th Avenue, Vancouver, BC, Canada) to coordinate social media channels.

II. Web Behavior Analysis and Advertising Activities

1. In-depth Website Analysis Tools

Google Analytics: Our website implements Google Analytics, a web analysis service provided by Google LLC. Google uses Cookies to generate information about your website usage. However, thanks to the activation of the "_anonymizeIp()" extension, your IP address will be shortened before processing, excluding any personal association. We use the statistics obtained from Google to analyze and continuously improve website usage, thereby making the website more interesting for users.

Hotjar: We also use the Hotjar web analysis service from Hotjar Ltd. This service allows us to track movements on the website (e.g., heat maps), showing the time you spend on pages, scroll depth, mouse movements, and click frequency. Hotjar uses cookies to collect information about your behavior, including an anonymized and shortened IP address, screen size, and device type. This data is used internally for the purpose of evaluating user behavior and improving the website's friendliness.

2. Online Marketing Campaigns and Product Recommendations

Newsletter and Product Recommendations (SendGrid): If you subscribe to the newsletter, we will use your email to send regular updates about offers. We use the software company SendGrid, Inc (801 California Street, Suite 500 Denver, CO 80202 USA) for the technical processing of the mailings. In the process of sending the newsletter, we use Web Beacons (or tracking pixels) to statistically evaluate your user behavior, to measure the success rate and optimize the design of the newsletter (e.g., when the email is opened and which links are clicked). You can object to the recording of your usage behavior at any time by clicking the unsubscribe link. For previous customers, we also send product recommendations based on previous orders, and you have the right to object to receiving these messages.

Google Ads (Conversion Tracking and Remarketing): We use Google Ads to display advertisements and track their performance on external websites. We use ad server cookies to track effectiveness metrics. Conversion Tracking allows us to identify the success rate of individual advertising activities. Meanwhile, Google's Remarketing feature is based on your usage behavior recorded via cookies. You can prevent this tracking process through browser settings or provided deactivation links.

Pinterest Conversion Tracking: We use the Pinterest Tag to track the conversion actions you take on the website after clicking our advertisement on Pinterest. This information is only used to measure advertising effectiveness in aggregated and anonymous form, and we do not receive individual visitor personal information.

Bing Ads Conversion Tracking and Remarketing: We use the "Bing Ads Conversion Tracking" and "Bing Ads Remarketing" features from Microsoft Corporation (One Microsoft Way, Redmond, WA 98052-6399, USA). This feature uses the UET tag (Universal Event Tracking tag) to collect anonymous data about visits and provide us with aggregate statistics, For the purpose of evaluating the success rate of advertisements on Bing and Yahoo, as well as displaying advertisements to you again based on interests.

III. Data Subject Rights and Security Practices

1. Detailed User Rights and Data Storage Period

If you have given consent for the processing of personal data, you have the right to withdraw this consent at any time, with future effect. This withdrawal does not affect the legality of the data processing that was carried out based on the consent prior to its withdrawal.

If we process your personal data based on our legitimate interest, you have the right to object to that processing. In this case, we ask you to detail the specific personal reasons why that data processing should not be carried out. Upon receiving a well-founded objection, we will review the situation and will cease or adjust the data processing, unless we can demonstrate compelling and overriding legitimate grounds for the processing to continue. However, you always have the right to object to the processing of personal data for advertising or web analysis purposes at any time without providing any reason.

Personal data processed by us will be deleted or blocked as soon as the purpose of storage no longer applies. Data may be stored for a longer period if this is mandated by other laws or regulations that we must adhere to. The data will be blocked or deleted as soon as the prescribed retention period ends, unless further storage is necessary for the conclusion or fulfillment of a contract.

2. Information Sharing Principles and Legal Disclosure

We do not share your personal information with any third parties, except for the cases listed below:

  • Authorized Service Providers: These are parties who perform specific services on our behalf (e.g., order fulfillment, payment processing, package shipping, customer service provision, marketing, business analysis, website functionality support).
  • Business Partners: We may share personal information when you participate in promotions, contests, or purchase products/services offered through our collaboration.
  • Legal Request and Compliance: To respond to subpoenas, similar investigative demands, court orders, or requests for cooperation from law enforcement or government agencies to establish or exercise our legal rights, or to defend against legal claims.
  • Fraud Investigation: When we believe disclosure is appropriate to investigate, prevent, or take action regarding illegal activities, suspected fraud, or to protect the rights, property, or safety of our company, users, or employees.
  • Corporate Transactions: In connection with major corporate transactions, such as a merger, asset sale, or in the event of bankruptcy.

Any third party receiving personal information from us has its own privacy policy, which governs the use of the data after we have shared it.

3. Security Measures and DNT Requirements

We employ reasonable measures to secure the website and any personal information you submit to us from loss, falsification, unauthorized access, and other malicious acts. For example, we use SSL connections to protect your data during transmission. However, please note that no data transmission over the Internet is completely secure, thus we cannot absolutely guarantee the security of any data. You are responsible for taking reasonable measures to secure your password and account. Due to the lack of unified technical standards among browsers, we currently do not respond to Do-Not-Track (DNT) signals.

4. Children's Privacy Protection Policy

Dihamarts is not designed for or directed at individuals under the age of 13. We commit not to knowingly collect or maintain any information from children under 13. If we discover such information, we will proceed to delete it immediately.

IV. Contact Information

For any questions about this Privacy Policy or to exercise your rights (such as the right to withdraw consent or the right to object), please send a detailed request to us:

  • Email: [email protected]
  • Address: 2202 Green Oaks Ln, Greenwood Village, CO 80121, US
  • Business Hours: Monday–Friday, 8:30 AM–5:30 PM (MT)